1-Google’s Consumer Insights
Virtual tours increase engagement with business listings by 40%.
Businesses with virtual tours are twice as likely to generate interest among potential customers.
Source: Google My Business Official Insights
2-Matterport Study
Real estate listings with virtual tours close 31% faster and at higher prices.
Businesses offering virtual tours see a 15% increase in purchase likelihood.
Source: Matterport Virtual Tour Impact Report
3-Pew Research Center
67% of consumers prefer virtual tours over standard images for online browsing.
Virtual tours boost customer confidence and decision-making.
Source: Pew Research Center on Digital Media
4-HubSpot Marketing Insights
Virtual tours increase website dwell time by 5-10x, improving SEO rankings.
Listings with 360° content generate 50% more qualified leads.
Source: HubSpot Marketing Research
5-National Association of Realtors (NAR)
77% of buyers want to view properties online first, with virtual tours being their preferred option.
Virtual tours lead to a 49% faster closing rate.
Source: NAR 2023 Real Estate Report
6-Think With Google
Businesses with virtual tours on Google see a 50% increase in interest and customer inquiries.
Tours embedded in Google Maps are viewed twice as often.
Source: Think with Google Insights
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